Reverse Splits Are Back in Fashion and Why That Could Be a Bad Sign (2024)

  • Reverse splits are trending once again, a sign of pessimism for corporate America

  • Recent splits include: Churchill Downs, Blue Apron and Thomson Reuters

  • Ahead of Q2 earnings season, traders might consider eyeing new stock split candidates, and what reverse vs. traditional splits might mean for the companies that announce them

High profile stock splits from Amazon, Alphabet and Tesla stole the headlines in 2022, and by comparison 2023 may seem a little light on that front, but don’t be fooled! With two weeks still left in the quarter, Q2 2023 is on pace for the highest number of split announcements since Q4 2020, albeit with none of those mega cap names that garner the most airtime.

As of June 15, 78 stock splits have been announced for the second quarter. If the last two weeks of Q2 bring five or more split announcements, that would propel it to the hottest quarter since 2016.

An Important Cue from Financial Execs

Stock splits are often used as a signaling mechanism by a firm’s management team, but what exactly is being signaled depends on the type of split being utilized. A traditional split, where shareholders receive additional shares, is typically done to lower a stock price that has gotten too high and increase liquidity, making it more accessible for new entrants. It tells the investing public that the company is confident that their stock will rise back to the pre-split level and is generally seen as a bullish signal by investors who in turn tend to take the stock higher. On the flipside, a reverse split is done to reduce the number of outstanding shares and thus increase the price of a stock that has fallen and is perhaps at risk of being delisted. This move is typically seen as bearish for the company, and the stock often moves lower as a result.

Reverse Splits Outpacing Traditional Splits Once Again

Wall Street Horizon data shows that after several quarters favoring traditional stock splits, reverse stock splits are once again more popular with publicly traded corporations. Across our coverage universe, which now spans more than 9,500 companies worldwide, reverse splits were more popular each quarter from 2016 through 2020. In the wake of the COVID-19 pandemic, as WFH and tech stocks surged, traditional splits stood in the limelight, with a greater number of those splits occurring in Q1, Q2 and Q4 2021 and Q1 2022. Since that time, reverse splits are on top once again, an interesting trend as corporations have struggled with headwinds ranging from inflation and higher interest rates to a tightening labor market and recession worries.

This read on splits activity shares a similar sentiment with our Late Earnings Report Index (LERI) which showed that CEO uncertainty during the Q1 earnings season was at its highest level in three quarters.

Chart 1: Reverse Splits Surged Compared to Traditional Splits in 2022 and H1 2023

Reverse Splits Are Back in Fashion and Why That Could Be a Bad Sign (1)

Source: Wall Street Horizon

Recent Splits

Churchill Downs (CHDN)

Now that the races that make up the Triple Crown officially ended with Belmont last weekend, let’s talk about Kentucky Derby parent company Churchill Downs. The publicly traded company operates several racetracks, casinos and an online gambling portal which is growing rapidly in the US. After announcing and approving a 2-for-1 split on April 25, 2023, shares have climbed nearly 8%, on pace with the S&P 500. The company reached an all-time high close of $145.94 on May 12, 2023.

Reverse Splits Are Back in Fashion and Why That Could Be a Bad Sign (2)

Source: Stockcharts.com

Blue Apron (APRN)

It’s been a rough couple of years for meal-kit provider Blue Apron. After getting a boost in the wake of the COVID-19 pandemic as people were shut-in with more time to cook at home, the stock has more recently been sitting at all-time lows. In order to increase their price, APRN announced a reverse split on June 7, which sent the stock down dramatically by 30% in the days that followed. Since then the stock has recovered slightly, but is still down 18% from pre-split levels.

Reverse Splits Are Back in Fashion and Why That Could Be a Bad Sign (3)

Source: Stockcharts.com

Thomson Reuters (TRI)

Canadian financial services giant, Thomson Reuters, announced on April 4 their intention to return $2.2B to shareholders through cash distribution and a reverse stock split from the sale of a portion of its shares in the London Stock Exchange Group. That decision was approved by shareholders on June 14. While reverse stock splits are usually accompanied by a downturn in the stock as mentioned above, investors instead took TRI higher, also encouraged by the news that Jefferies Financial Group had acquired a new position in TRI through the purchase of over 55,000 shares. Thomson Reuters shares were up roughly 3% the day after those announcements.

Reverse Splits Are Back in Fashion and Why That Could Be a Bad Sign (4)

Source: Stockcharts.com

Conclusion

After a decade of low activity in the wake of The Great Recession, stock splits have been more widely used over the last several years. Traditional splits were briefly popular post-COVID, but reverse splits are once again preferred by public companies. Splits are one of many pieces of corporate body language that traders should pay close attention to. As Q2 earnings season begins in one month, investors should keep an eye out for potential stocks that might announce stock splits, or consider what it means for a specific company when they announce a reverse vs. traditional split. Paired with other bespoke metrics, this could reveal compelling information about the financial health of that company.

Reverse Splits Are Back in Fashion and Why That Could Be a Bad Sign (2024)

FAQs

Why is reverse split bad? ›

Many times reverse splits are viewed negatively, as they signal that a company's share price has declined significantly, possibly putting it at risk of being delisted. The higher-priced shares following the split may also be less attractive to certain retail investors who prefer stocks with lower sticker prices.

What is the significance of reverse stock split? ›

A company may declare a reverse stock split in an effort to increase the trading price of its shares – for example, when it believes the trading price is too low to attract investors to purchase shares, or in an attempt to regain compliance with minimum bid price requirements of an exchange on which its shares trade.

Are splits good or bad? ›

Practicing splits can be highly beneficial for hip flexibility and mobility. That said, injuries in the hip area can occur if you're not careful with how you enter and exit the split. It's important to be mindful of your ability level before attempting a harder version of splits.

What are the effects of reverse splits on the liquidity of the stock? ›

Han (1995) also employs trading volume and the number of nontrading days as proxies for stock liquidity. Results indicate that reverse splits increase the liquidity of stocks.

Are all reverse stock splits bad? ›

A reverse split isn't necessarily good or bad by itself. It is simply a change in the stock structure of a business and doesn't change anything related to the business itself. That said, a reverse split is usually taken as a sign of trouble by the market, and most of the time it isn't done for a positive reason.

Has a reverse split ever been good? ›

Reverse Splits Aren't All Bad

Sometimes companies decide to reverse split their shares just because they want to offer their shares at reasonable prices to attract new shareholders. There are examples of stocks that have prospered after doing so, including Citigroup (C).

Is a reverse stock split bullish or bearish? ›

While a standard forward stock split is generally considered bullish, a reverse stock split is typically considered bearish.

Should I sell before a reverse split? ›

Selling before a reverse stock split is a good idea, but selling after the reverse stock split is not. Since you can sell before and after a reverse stock split, selling during one is optional. The main advantage of selling before the reverse stock split is that you don't have to wait around for it to happen.

Can a reverse stock split cause a short squeeze? ›

Regular and reverse stock splits do not change the value of one's position, only the number or shares outstanding. They do not trigger short squeezes.

What are the cons of splits? ›

With a split routine, it is important not to skip any workouts as they each have a different focus. Allowing too long between workouts of a muscle group impairs progress towards your goal.

Are the splits bad for you? ›

Practicing the splits is exceptional for your joint health, flexibility, and balance. These things are essential for long-term physical constitution.

Do splits really matter? ›

Because a split workout allows for increased intensity, volume, and recovery time for each muscle group, it is more conducive to building muscle mass.

Should I buy before or after a reverse stock split? ›

One way is to buy shares of the company before the reverse split occurs with the plan to sell them soon afterwards. This can be profitable if the company's stock price increases after the split. Another way to make money from a reverse stock split is to short sell the stock of the company.

How do reverse stock splits affect short sellers? ›

Reverse stock splits appear to convey negative information to the market on average. Daily short selling activity is unusually high after reverse stock splits, but not before. Evidence that short sellers are not more informed about future negative returns around reverse stock splits.

Does a reverse stock split increase the price per share? ›

A reverse stock split decreases the number of outstanding shares and proportionately increases the price per share of those outstanding shares. This process differs from a forward stock split, where the number of shares increases and the share price declines post-split.

Will I lose money on a reverse stock split? ›

The reverse stock split doesn't cause investors to lose money by itself, but the move can signal to investors that the company is in financial trouble, which can lead to a sell-off. This will lower the value of the stock price, and stockholders will lose money.

Should I sell after a reverse split? ›

Selling before a reverse stock split is a good idea, but selling after the reverse stock split is not. Since you can sell before and after a reverse stock split, selling during one is optional. The main advantage of selling before the reverse stock split is that you don't have to wait around for it to happen.

Is a reverse split bullish or bearish? ›

Unlike forward stock splits, which investors generally see as bullish, reverse splits are often taken as a bearish signal and may spur further selling by investors.

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